FOOD BANKS CANADA

Background

Food Banks Canada is a non-profit organization dedicated to alleviating hunger in Canada since 1987. It serves as a vital resource for the more than 4 million Canadians who struggle with food insecurity, collaborating with a network of over 3,000 food banks and community agencies. Their successful organization has made a significant impact on communities across the country, and they recognized the importance of refreshing their image with a new visual identity.

Process

To begin with, I conducted an in-depth analysis of Food Banks Canada's requirements to understand their brand values and objectives. Using this insight, I then brainstormed visual elements that would best align with their goals. After finalizing these elements, I moved on to selecting a colour palette and typeface style that would complement the chosen visuals.

Once I had created a style guide that accurately reflected the brand's personality and values, I presented it to the client for approval. Once approved, I then focused on designing the new logo, ensuring that it conveyed the essence of Food Banks Canada's brand identity while remaining simple and memorable.